Meet RTC Swiss Ski!
I literally have never skied my entire life. My only snow sport-related activity would probably be sliding down the slopes on a plastic bag. I know... how resourceful of me.
This semester, our marketing class introduced RTC ski, the "best skis you could ever ski on in your life," says RTC founder, Mr. Gmeunder. Based on our extensive research to bring RTC ski into the United States market scene, these skis are sized according to performance, hand-made with the Swiss trademark of quality and just plain luxurious. RTC is a remarkable idea, which is probably why it turned out to be one of our major case studies. Check out there website HERE. Follow them on twitter HERE.
Here are some of the designs I worked on for this specific project:
COLLATERAL DESIGN
The long wait is over. The best pair of skis that thinks the way you do is now here.
Are you ready to take control?
RTC SKIS. Handmade in Switzerland. Now Available in the United States
RTC SKI. YOUR PERFECT MATCH. THE PERFECT PAIR.
Handmade in Switzerland. Now Available in the United States
PRODUCT DESIGN
Since RTC is a luxury brand, I thought of branding their skis with luxury designers - the same performance with a classy look. (This wasn't used in our group).
Imagine skiing on a pair of Coaches, Guccis and Hilfigers. What do you guys think?
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